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Is Your Signage Too Complicated? This Rule Says Yes.

Author

Adam Davies
04 Mar • Reading Time: 2 minutes

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Must See Projects

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Resources That Make an Impact

Chroma by 3form - Bold Colour & Light

Chroma is a high-clarity resin panel built for impact. With 250+ colour options, diffusions, and effects, it’s ideal for illuminated signage, branded spaces, and wayfinding. Its durability and versatility make it perfect for statement designs.

Richlite - A High-Performance Material

Richlite blends sustainability with durability. Crafted from FSC-certified paper and resin, it offers a solid, high-impact surface with a rich tactile quality. Its machinability makes it perfect for precision-cut signage and branding assets.

An Idea to Keep in Mind

The 5-Second Rule: If You Can’t Understand a Sign That Fast, It’s Useless.

A great sign isn’t just about looking good - it’s about working instantly. If it takes more than five seconds to understand, it’s already failed.

People process information quickly, especially when moving. If a sign requires too much effort, such as cluttered layouts, long sentences, or poor contrast, it becomes background noise instead of guidance.

The best signage functions like a well-designed interface. It prioritises clarity, contrast, and hierarchy and delivers key information at a glance.

Next time you design a sign, test it. Can someone understand it in 5 seconds or less?

If they can’t - it’s time to simplify your design.

Thanks for reading!